Over the weekend, we got our first look at the Los Angeles Rams new logo, courtesy of a leaked photo on Reddit showing the new Los Angeles Rams hat, which Yahoo Sports’ writer Charles Robinson confirmed is legitimate.
Now brace yourself, because what you’re about to see isn’t pretty.
You’ve been warned.
— Charles Robinson (@CharlesRobinson) March 8, 2020
What. The. Fuck.
The LA Rams’s chief operating officer Kevin Demoff first revealed that a re-design of the team’s logo and colors was coming in an open letter he wrote to fans in January. “These elements will tie to our deep roots in Los Angeles while also providing a sleek, modern look that fits with our new, world-class home,” Demoff wrote.
As you can imagine, fans took to social media to loudly voice their displeasure with the new logo (which we’re praying is an alternate logo). Personally, I thought the current Rams logo was perfect, while this one looks more like a Chargers logo..
For those of you who think this is actually a Chargers hat, check out this side shot of the cap, which shows the phrase “Time to Shine”, which is trademarked by.. you guessed it, the Rams. 🙁
— Paul Lukas (@UniWatch) March 8, 2020
Man, talk about a swing and a miss!